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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Nagle
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Item specifics
- Condition
- Book Title
- The Strategy and Tactics of Pricing: A Guide to Growing More Prof
- Publication Date
- 2016-04-18
- Edition Number
- 5
- Pages
- 334
- ISBN
- 9780136106814
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
0136106811
ISBN-13
9780136106814
eBay Product ID (ePID)
79872770
Product Key Features
Number of Pages
352 Pages
Publication Name
Strategy and Tactics of Pricing
Language
English
Subject
Marketing / General, Purchasing & Buying
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.8 Oz
Item Length
9.2 in
Item Width
6.4 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2009-047553
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.8/16
Table Of Content
Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Pricing Over the Product Life Cycle Chapter 8: Pricing Strategy Implementation Chapter 9: Costs Chapter 10: Financial Analysis Chapter 11: Competition Chapter 12: Measurement of Price Sensitivity Chapter 13: Ethics and the Law
Edition Description
New Edition,Revised edition
Synopsis
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: - iPhone pricing - New models for pricing music - Services pricing NEW Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets., A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets., For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricingshows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW! Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: * iPhone pricing * New models for pricing music * Services pricing NEW! Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
LC Classification Number
HF5416.5.N34 2010
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- _***s (6)- Feedback left by buyer.Past monthVerified purchaseWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (229)- Feedback left by buyer.Past 6 monthsVerified purchaseItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- e***r (331)- Feedback left by buyer.Past monthVerified purchaseAlthough I received the incorrect book with my order (that had a title close to what I had ordered), AlibrisBooks apologized, said they could not re-send the book, and refunded my money and told me to keep the book that I had received, and either donate it or give it away, so I gave it to someone. That was very kind on their part to do that, and I would highly recommend them. Mistakes happen I get that.
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- 11 Sep, 2018
Text book
Verified purchase: YesCondition: Pre-ownedSold by: second.sale
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Seller Feedback (507,667)
- _***s (6)- Feedback left by buyer.Past monthVerified purchaseWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (229)- Feedback left by buyer.Past 6 monthsVerified purchaseItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- e***r (331)- Feedback left by buyer.Past monthVerified purchaseAlthough I received the incorrect book with my order (that had a title close to what I had ordered), AlibrisBooks apologized, said they could not re-send the book, and refunded my money and told me to keep the book that I had received, and either donate it or give it away, so I gave it to someone. That was very kind on their part to do that, and I would highly recommend them. Mistakes happen I get that.