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The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Tye
US $61.44
Approximately£45.40
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Located in: Sparks, Nevada, United States
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Estimated between Sat, 26 Jul and Thu, 31 Jul to 94104
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eBay item number:404597875871
Item specifics
- Condition
- Publication Date
- 1998-07-13
- Pages
- 306
- ISBN
- 9780517704356
About this product
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0517704358
ISBN-13
9780517704356
eBay Product ID (ePID)
301909
Product Key Features
Book Title
Father of Spin : Edward L. Bernays and the Birth of Public Realtions
Number of Pages
320 Pages
Language
English
Publication Year
1998
Topic
Public Relations, Consulting, General, Business
Genre
Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Weight
23.7 Oz
Item Length
9.8 in
Item Width
6.7 in
Additional Product Features
Intended Audience
Trade
LCCN
97-045083
TitleLeading
The
Dewey Edition
21
Dewey Decimal
659.2
Synopsis
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including: His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 1950s. How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover. In The Father of Spin, Boston Globe reporter Larry Tye, drawing on interviews with primary sources and voluminous private papers, presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
LC Classification Number
HM263.T94 1998
Item description from the seller
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AlibrisBooks
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- m***m (2282)- Feedback left by buyer.Past 6 monthsVerified purchaseI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Feedback left by buyer.Past 6 monthsVerified purchaseMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Feedback left by buyer.Past 6 monthsVerified purchaseseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.
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Most relevant reviews
- 20 Jul, 2021
Worth the read
Verified purchase: YesCondition: Pre-ownedSold by: worldofbooksinc
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Seller Feedback (512,318)
- m***m (2282)- Feedback left by buyer.Past 6 monthsVerified purchaseI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Feedback left by buyer.Past 6 monthsVerified purchaseMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Feedback left by buyer.Past 6 monthsVerified purchaseseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.