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Developments in Australasian Marketing : Supplement 1, 2000, Hardcover by McN...
£133.37
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Located in: Castle Donington, United Kingdom
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eBay item number:404970822584
Item specifics
- Condition
- Book Title
- Developments in Australasian Marketing : Supplement 1, 2000
- ISBN
- 9780762306367
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Developments in Australasian Marketing
- Item Height
- 234mm
- Publisher
- Emerald Publishing The Limited
- Item Width
- 156mm
- Subject
- Economics, Marketing
- Item Weight
- 659g
- Number of Pages
- 344 Pages
About this product
Product Information
Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-13
9780762306367
eBay Product ID (ePID)
87668662
Product Key Features
Publication Name
Developments in Australasian Marketing
Format
Hardcover
Language
English
Subject
Economics, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
344 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
659g
Additional Product Features
Series Title
Advances in International Marketing
Country/Region of Manufacture
United States
Editor
S. Tamer Cavusgil
Item description from the seller
Business seller information
Far Corner Europe Limited
Barbara Blake
19-20 Bourne Court
Southend Road
Woodford Green
Essex
IG8 8HD
United Kingdom
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- GB 307932304
Company registration number:
- 10691061
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eBay item number:404970822584
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Great item, exactly as described. The packaging was very poor but item arrived undamaged. Communications and dispatch time were also poor but overall a successful transaction.
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Pros - polite communication, low prices, generous discount offered for damaged book.
Cons - very slow communication which tends to be generic and promises much but delivers little, heavy book was sent in a jiffy bag and arrived damaged, had to get Ebay involved to action the promised partial refund.
Summary - 'pile it high and sell it cheap' organisation which is unable to provide efficient customer service and makes the mistake of not packaging books correctly. Will not buy from them again.
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