Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Corporate Communication - Hardcover, by McDowell Marinchak Christina - Very Good
US $88.95
Approximately£65.84
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowCorporate Communication - Hardcover, by McDowell Marinchak Christina - Very Good
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
Free USPS Media MailTM.
Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Wed, 30 Jul and Tue, 5 Aug to 94104
Returns:
30 days return. Seller pays for return postage.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:405091566517
Item specifics
- Condition
- Book Title
- Corporate Communication and Integrated Marketing Communication: A
- ISBN
- 9781498566827
About this product
Product Identifiers
Publisher
Lexington Books/Fortress Academic
ISBN-10
1498566820
ISBN-13
9781498566827
eBay Product ID (ePID)
18060892195
Product Key Features
Number of Pages
118 Pages
Language
English
Publication Name
Corporate Communication and Integrated Marketing Communication : Audience Beyond Stakeholders in a Technological Age
Publication Year
2023
Subject
Communication Studies, Public Relations, Commerce, General
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
Integrated Marketing Communication Ser.
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
12.3 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2023-014498
Reviews
"This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future." -- Annette M. Holba, Plymouth State University "This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future." -- Annette M. Holba, Plymouth State University, This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future., Corporate Communication and Integrated Marketing Communication is an exceptional resource for scholars, practitioners, and students. The authors provide expert discussion on the complexities of human communication as it relates to corporate culture, brand identity, and audience awareness. Technology enables a consumer-centric culture, connecting the brand and consumers through dialogue and engagement. The book offers a wide array of case study examples that illustrate the intertwined nature of corporate communication and integrated marketing communication. This book is highly regarded among scholars in the field as it was nominated for the National Communication Association Public Relations Division's Top Book Award in 2023., "In this volume, McDowell Marinchak and Deluliis emphasize the relationship between the corporate and marketing dimensions of contemporary business communication. Engaging audiences beyond traditional stakeholders is central to the authors' assertion. The authors recognize the growing number of people impacted by marketers' messages and the need for marketers to take bolder approaches to their communications. They include a constructive hermeneutic approach along with case studies to provide a practical understanding of integrated marketing communication (IMC). The authors stress the importance of a cohesive, synchronized approach to communication that enhances brand resonance and fosters stakeholder engagement in an increasingly technological environment. The concise presentation of both of theoretical and case-based ideas makes this work stand out from the rest. Recommended. Advanced undergraduates and graduate students." -- Choice Reviews ""This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future."" --Annette M. Holba, Plymouth State University "Corporate Communication and Integrated Marketing Communication is an exceptional resource for scholars, practitioners, and students. The authors provide expert discussion on the complexities of human communication as it relates to corporate culture, brand identity, and audience awareness. Technology enables a consumer-centric culture, connecting the brand and consumers through dialogue and engagement. The book offers a wide array of case study examples that illustrate the intertwined nature of corporate communication and integrated marketing communication. This book is highly regarded among scholars in the field as it was nominated for the National Communication Association Public Relations Division's Top Book Award in 2023." --Angela M. Corbo, In this volume, McDowell Marinchak and Deluliis emphasize the relationship between the corporate and marketing dimensions of contemporary business communication. Engaging audiences beyond traditional stakeholders is central to the authors' assertion. The authors recognize the growing number of people impacted by marketers' messages and the need for marketers to take bolder approaches to their communications. They include a constructive hermeneutic approach along with case studies to provide a practical understanding of integrated marketing communication (IMC). The authors stress the importance of a cohesive, synchronized approach to communication that enhances brand resonance and fosters stakeholder engagement in an increasingly technological environment. The concise presentation of both of theoretical and case-based ideas makes this work stand out from the rest. Recommended. Advanced undergraduates and graduate students.
Table Of Content
Acknowledgements Introduction 1 A Historical Perspective of Corporate Communication and Integrated Marketing Communication 2 Audience and Communication Ethics 3 Organizational Culture at the Intersections of Corporate Communication and Integrated Marketing Communication 4 Corporate Communication and Integrated Marketing Communication in a Technological Age 5 Duolingo and the Voice of the Company: A Case Study in Audiences Beyond Stakeholders Conclusion Bibliography About the Authors
Synopsis
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest., In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reaching audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest., In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
LC Classification Number
HF5718.M4314 2023
Item description from the seller
Seller business information
Popular categories from this shop
Seller Feedback (173,350)
- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (#125958575357)
- f***f (1588)- Feedback left by buyer.Past monthVerified purchaseExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- m***l (27)- Feedback left by buyer.Past 6 monthsVerified purchaseA truly professional business, everything was wonderful about this transaction from the beginning. Instant discount for multiple items, immediate communication, next-day tracking number and shipping, and quick arrival. Items matched photos and exactly as described, and well packaged. It put the fun back in buying books on eBay! I hope they have more books in my interests in the future, definitely worth doing business with them.The Empire Novels - Hardcover, by Asimov Isaace - Good (#145980995911)
More to explore:
- Communications Non-Fiction Hardcover Books,
- 3.0 Good/Very Good Comics,
- Superheroes 3.0 Good/Very Good Comics,
- 4.0 Very Good Comics,
- 3.0 Good/Very Good Comics, Graphic Novels & TPBs,
- 3.0 Good/Very Good Manga & Asian Comic Book Single Volume,
- The Very Hungry Caterpillar Fiction Picture Book Hardcover Books in English,
- Radcom-Radio Communication Magazines,
- Hardcovers Books,
- Hardcover Signed Books
Popular categories from this shop
Seller Feedback (173,350)
- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (#125958575357)
- f***f (1588)- Feedback left by buyer.Past monthVerified purchaseExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- m***l (27)- Feedback left by buyer.Past 6 monthsVerified purchaseA truly professional business, everything was wonderful about this transaction from the beginning. Instant discount for multiple items, immediate communication, next-day tracking number and shipping, and quick arrival. Items matched photos and exactly as described, and well packaged. It put the fun back in buying books on eBay! I hope they have more books in my interests in the future, definitely worth doing business with them.The Empire Novels - Hardcover, by Asimov Isaace - Good (#145980995911)