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Strategic Marketing : Concepts and Cases by Russell Abratt and Michael Bendixen (2018, Hardcover)
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ISBN-13: 9781138593633, 978-1138593633. This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Strategic Marketing. Concepts and Cases.
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-10113859363X
ISBN-139781138593633
eBay Product ID (ePID)16046603029
Product Key Features
Number of Pages148 Pages
LanguageEnglish
Publication NameStrategic Marketing : Concepts and Cases
Publication Year2018
SubjectMarketing / General, General, Strategic Planning
TypeTextbook
Subject AreaBusiness & Economics
AuthorRussell Abratt, Michael Bendixen
FormatHardcover
Dimensions
Item Weight12.9 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
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