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Design Thinking – New Product Development Essentials from the PDMA Luchs
£41.69
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Item specifics
- Condition
- ISBN
- 9781118971802
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Design Thinking: New Product Development Essentials from the Pdma
- Item Height
- 248 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Management
- Item Weight
- 744 g
- Item Width
- 162 mm
- Number of Pages
- 448 Pages
About this product
Product Information
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business ?whether your product is a tangible object, a service, or the business itself ? and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118971802
eBay Product ID (ePID)
216593740
Product Key Features
Number of Pages
448 Pages
Publication Name
Design Thinking: New Product Development Essentials from the Pdma
Language
English
Subject
Management
Publication Year
2016
Type
Textbook
Format
Hardcover
Dimensions
Item Height
248 mm
Item Weight
744 g
Item Width
162 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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Seller Feedback (1,536)
- 3***_ (49)- Feedback left by buyer.Past yearVerified purchaseBrilliant seller. Brand new bible as described. Still cellophane wrapped and packed extremely well. I asked a question and was answered right away. Extremely fast delivery time. Top class seller.KJV Concord Reference Bible, Black Edge-lined Goatskin Leather, Red-letter Text… (#395061292027)
- g***o (1277)- Feedback left by buyer.Past monthVerified purchaseWell pack, very quick dispatch, new book just as described, perhaps a bit pricey but it is the latest edition. Many thanks
- e***i (1683)- Feedback left by buyer.Past 6 monthsVerified purchaseQuick delivery, well packaged, as described, great value!!!