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The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact

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Last updated on 12 Feb, 2025 03:18:19 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The Commercial Charity: How Business Thinking Can Help Non-Profit
Publication Date
2020-04-03
ISBN
9781789663303

About this product

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
178966330X
ISBN-13
9781789663303
eBay Product ID (ePID)
10038611388

Product Key Features

Number of Pages
216 Pages
Publication Name
Commercial Charity : How Business Thinking Can Help Non-Profits Grow Impact and Income
Language
English
Subject
Marketing / General, Development / Business Development, Economics / General
Publication Year
2020
Type
Textbook
Subject Area
Business & Economics
Author
Martyn Drake
Format
Hardcover

Dimensions

Item Height
0.1 in
Item Weight
20.2 Oz
Item Length
0.9 in
Item Width
0.6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2019-039965
Reviews
It challenges conventional thinking in the sector in a really engaging and motivating way. It brings fresh thinking and uses great case-studies and research to reinforce its key points. I have already ordered copies of this book for everyone in my organization., The chasm between commerce and charity needn't seem so great, nor so murky and perplexing. This book acts as a bridge between those two worlds. I wish I'd read it before I made that transition., An indispensable guide. Any third sector senior leader will find something new and inspiring in this book.
TitleLeading
The
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.048
Table Of Content
** Chapter - 00: Introduction - A commercial journey; ** Chapter - 01: The business of charity; ** Chapter - 02: Developing earned income; ** Chapter - 03: Customer-centred models; ** Chapter - 04: The business of social change; ** Chapter - 05: Improving business performance; ** Chapter - 06: A strategy for commerce; ** Chapter - 07: Keys to commercial success; ** Chapter - 08: Leading the charge;
Synopsis
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization. Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact., Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.
LC Classification Number
HD62.6.D73 2020

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