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Social Media Marketing - Paperback, by Tuten Tracy L. - New h
US $42.36
Approximately£31.51
Condition:
New
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Located in: Philadelphia, Pennsylvania, United States
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Estimated between Tue, 9 Sep and Tue, 16 Sep to 94104
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eBay item number:405478188515
Item specifics
- Condition
- Book Title
- Social Media Marketing
- ISBN
- 9781529623819
About this product
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1529623812
ISBN-13
9781529623819
eBay Product ID (ePID)
19061247591
Product Key Features
Number of Pages
464 Pages
Publication Name
Social Media Marketing
Language
English
Publication Year
2023
Subject
Marketing / General, E-Commerce / Internet Marketing, General
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Book, Other
Dimensions
Item Height
1 in
Item Weight
35.1 Oz
Item Length
9.8 in
Item Width
7.5 in
Additional Product Features
Edition Number
5
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/72
Table Of Content
PART I: Foundations of Social Media MarketingChapter 1 The Social Media EnvironmentChapter 2 Social ConsumersChapter 3 Network Structure and Group Influences in Social MediaPART II: Social Media Marketing Strategy and Planning Chapter 4 Social Media Marketing StrategyChapter 5 Tactical Planning and ExecutionPART III: The Four Zones of Social MediaChapter 6 Social CommunityChapter 7 Social PublishingChapter 8 Social EntertainmentChapter 9 Social CommercePART IV: Social Media Data Management and MeasurementChapter 10 Social Media AnalyticsChapter 11 Social Media MetricsPART V: Social Media Marketing in PracticeChapter 12 The Case Zone
Intended Audience
College Audience
Synopsis
The original, bestselling, and award-winning textbook on social media marketing--thoroughly updated in this Fifth Edition--features all the essential topics, concepts, research, and practical application for study and career success., The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA., The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
LC Classification Number
HF5415.T8 2023
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- 7***j (830)- Feedback left by buyer.Past monthVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- c***m (431)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (#125958575357)
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