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Geodemographics, Gis And Neighbourhood Targeting, Paperback by Harris, Richar...

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Last updated on 11 Jun, 2025 07:45:31 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Geodemographics, Gis And Neighbourhood Targeting
ISBN
9780470864142
Publication Name
Geodemographics, Gis and Neighbourhood Targeting
Publisher
John Wiley & Sons INC International Concepts
Subject
Geography & Geosciences
Publication Year
2005
Series
Mastering Gis: Technol, Applications & Mgmnt
Type
Textbook
Format
Paperback
Language
English
Item Height
232 mm
Author
Peter Sleight, Richard Webber, Richard Harris
Item Weight
454 g
Item Width
167 mm
Number of Pages
328 Pages

About this product

Product Information

Geodemographic classification is ?big business? in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ?how to? sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470864142
eBay Product ID (ePID)
86682580

Product Key Features

Number of Pages
328 Pages
Language
English
Publication Name
Geodemographics, Gis and Neighbourhood Targeting
Publication Year
2005
Subject
Geography & Geosciences
Type
Textbook
Author
Peter Sleight, Richard Webber, Richard Harris
Series
Mastering Gis: Technol, Applications & Mgmnt
Format
Paperback

Dimensions

Item Height
232 mm
Item Weight
454 g
Item Width
167 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Richard Harris, Richard Webber, Peter Sleight

Item description from the seller

Seller business information

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  • 3***3- Feedback left by buyer.
    Past 6 months
    Verified purchase
    An excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
  • t***r (1856)- Feedback left by buyer.
    Past month
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    It was ordered 19th May and item stated it would take a few days but arrived 30th May with 48 hr Royal Mail tracking??? The postage location was in UK but came from the USA luckily it arrived in time as a present so just be mindful if need it quickly. Otherwise item as described and good price would recommend and purchase from again.
  • r***d (27)- Feedback left by buyer.
    Past month
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    I am not happy with the service. I placed the order on 28th May and then received notification that the item would not be dispatched until July, so I immediately cancelled the order. The seller responded to say they had no record of the order. I assumed that the cancellation request has been actioned. I have now received an email from eBay saying that the seller refuses to cancel as it is too late. How can immediate cancellation be too late. Very poor service.