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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee A. Mauborgne, W. Chan Kim (Hardcover, 2015)

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"Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" is an excellent textbook for those studying business. Being hardback and 538g, it's also a great gift for anyone interested in business too! With an incredible 320 pages, this textbook is comprehensive and covers a wide range of business topics. It was published on January 20, 2015, by Harvard Business School Publishing. The book's authors, Renee A. Mauborgne and W. Chan Kim, are experts within the business field and provide expert insight and knowledge throughout the book. If you're looking to learn more about creating uncontested market space, this book is perfect for you!