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Bounded Rationality: The Adaptive Toolbox by Gerd Gigerenzer, Reinhard Selten (Paperback, 2002)

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Bounded Rationality : The Adaptive Toolbox, Paperback by Gigerenzer, Gerd (EDT); Selten, Reinhard (EDT), ISBN 0262571641, ISBN-13 9780262571647, Brand New, Free P&P in the UK This book promotes bounded rationality as the key to understanding how real people make decisions.