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This volume provides a good overview of the early year of Coca-Cola, accompanies by photos from the company archives. I was somewhat disappointed that there are many fairly repetitive photos of signage from the early years while the 50s-60s seems to get short shrift. Coke certainly became a cultural icon in those later years and there should be many reference and photographic examples of that period but you couldn't tell it from this work. All in all, good to have for the history but if you are already familiar with it and were looking for fresh photos from the 50s-60s, this really isn't a stellar example of that.
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