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Content Analysis - 9781506395661 - Picture 1 of 1

Content Analysis: An Introduction to Its Methodology by Klaus Krippendorff (Paperback, 2018)

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ISBN-13: 9781506395661, 978-1506395661. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques.