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European Business and Brand Building by Carles Manera, Hubert Bonin, Luciano Segreto, Andrzej K. Kozminski (Paperback, 2012)

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About this product

Product Information

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.

Product Identifiers

Publisher
Presses Interuniversitaires Europeennes
ISBN-13
9789052017938
eBay Product ID (ePID)
115917234

Product Key Features

Author
Carles Manera, Hubert Bonin, Luciano Segreto, Andrzej K. Kozminski
Publication Name
European Business and Brand Building
Format
Paperback
Language
English
Subject
Management, History, Advertising
Publication Year
2012
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
220mm
Item Width
150mm
Item Weight
380g

Additional Product Features

Country/Region of Manufacture
Belgium
Editor
Luciano Segreto, Carles Manera, Andrzej K. Kozminski, Hubert Bonin

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European Business and Brand Building by Carles Manera, Hubert Bonin, Luciano Segreto, Andrzej K. Kozminski (Paperback, 2012)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Adrift: The Curious Tale of the Lego Lost at Sea by Tracey Williams (Hardcover, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

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Silent Spring by Rachel Carson NEW Paperback softback

NEW Eye Movement Desensitization & Reprocessing(EMDR)Therapy : Basic Principles

Behave- The Biology of Humans at Our Robert M Sapolsky New

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Additional Product Features