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Marketing Research, Global Edition by Alvin Burns, Ronald Bush (Paperback, 2016)

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Product Information

For courses in global marketing. Marketing Research: The Fundamentals The 8th Edition of Marketing Research continues to provide students with a nuts and bolts introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292153261
eBay Product ID (ePID)
229232083

Product Key Features

Author
Alvin Burns, Ronald Bush
Publication Name
Marketing Research, Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
255mm
Item Width
206mm
Item Weight
936g

Additional Product Features

Title_Author
Ronald Bush, Alvin Burns
Country/Region of Manufacture
United Kingdom

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Picture 1 of 2

Marketing Research, Global Edition by Alvin Burns, Ronald Bush (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

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Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

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Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

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