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Marketing Of Information Technology by K Venkatesh (Paperback, 2009)

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About this product

Product Information

The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market. Marketing of Information Technology covers: Introduction to the primary ware of IT- concepts, products, services and intellectual property rights. Cost and pricing of IT wares, and free and open wares. Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support. Indian IT market scenario and marketing This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780070248724
eBay Product ID (ePID)
113985446

Product Key Features

Author
K Venkatesh
Publication Name
Marketing of Information Technology
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook

Dimensions

Item Height
230mm
Item Width
150mm
Item Weight
255g

Additional Product Features

Title_Author
K Venkatesh
Country/Region of Manufacture
United States

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Marketing Of Information Technology by K Venkatesh (Paperback, 2009)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Save on Adult Learning & University

Ten Years To Save The West: Lessons from the only conservative in the room by Li

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Thriving Beyond Fifty 78 Natural Strategies to Restore Your Mobility Avoid Su...

The Concise Laws of Human Nature by Robert Greene Paperback, English

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About this product

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Additional Product Features