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PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) by Richard Semenik, Thomas O'Guinn (Mixed Media, 2012)

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About this product

Product Information

Created by the continuous feedback of a 'student-tested, faculty-approved' process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781133626176
eBay Product ID (ePID)
111968910

Product Key Features

Author
Richard Semenik, Thomas O'guinn
Publication Name
Promo2 (With Coursemate, 1 Term (6 Months) Printed Access Card)
Format
Mixed Media
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
274mm
Item Width
216mm
Item Weight
890g

Additional Product Features

Title_Author
Thomas O'guinn, Richard Semenik
Country/Region of Manufacture
United States