Positioning: The Battle for Your Mind by Jack Trout, Al Ries (Paperback, 2001)

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This book, "Positioning: The Battle for Your Mind" written by Jack Trout and Al Ries, is a great addition to your library. It was published in 2001 and is a paperback with 224 pages. The book covers the subject of advertising and business and is suitable for adult learning and university students.The book provides an insightful perspective on how to position your product or service in the market. It is available in English language and published by McGraw-Hill. The item measures 203mm in height and 137mm in width, with a weight of 236g. Get your hands on this must-read book and transform your marketing strategies.