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Product Recommendations in e-Commerce Retailing Applications by Nicolas Knotzer (Paperback, 2007)

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About this product

Product Information

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

Product Identifiers

Publisher
Peter Lang
ISBN-13
9783631566220
eBay Product ID (ePID)
128877895

Product Key Features

Author
Nicolas Knotzer
Publication Name
Product Recommendations in E-Commerce Retailing Applications
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2007
Type
Textbook
Number of Pages
202 Pages

Dimensions

Item Height
210mm
Item Width
140mm
Volume
17
Item Weight
300g

Additional Product Features

Title_Author
Nicolas Knotzer
Issn
1613-3056
Series Title
Forschungsergebnisse Der Wirtschaftsuniversitat Wien
Country/Region of Manufacture
Switzerland

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Product Recommendations in e-Commerce Retailing Applications by Nicolas Knotzer (Paperback, 2007)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

The Manipulated Man by Esther Vilar (Paperback, 2008)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Why We Get Sick: The Hidden Epidemic at the Root of Most Chronic Disease and How to Fight It by Benjamin Bikman (Paperback, 2021)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

KS3 Maths Year 8 Targeted Workbook (with answers) by CGP Books (Paperback, 2019)

This Is Why You Dream: What your sleeping brain reveals about your waking life b

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Why We Get Sick : The Hidden Epidemic at the Root of Most Chronic Disease PB

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About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features