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Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World by Stefan Niemeier, Andrea Zocchi, Marco Catena (Hardcover, 2013)

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution ? radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118656662
eBay Product ID (ePID)
152548103

Product Key Features

Author
Stefan Niemeier, Andrea Zocchi, Marco Catena
Publication Name
Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
238mm
Item Width
164mm
Item Weight
438g

Additional Product Features

Title_Author
Stefan Niemeier, Marco Catena, Andrea Zocchi
Country/Region of Manufacture
United States

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5 out of 5 stars
by dialap903923 Jan, 2020
Retail students
If any one is studying retail this is a must!
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