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Spending Advertising Money in the Digital Age: How to Navi... by Pringle, Hamish
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eBay item number:302115368217
Item specifics
- Condition
- Title
- Spending Advertising Money in the Digital Age: How to Navigate...
- Book Title
- Spending Advertising Money in the Digital Age: How to Navigate...
- ISBN
- 0749463058
- EAN
- 9780749463052
- Binding
- Paperback / softback
- Date of Publication
- 20111203
- Release Title
- Spending Advertising Money in the Digital Age: How to Navigate...
- Artist
- Pringle, Hamish
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
- Item Height
- 233mm
- Publisher
- Kogan Page LTD
- Item Width
- 157mm
- Subject
- Advertising
- Item Weight
- 515g
- Number of Pages
- 336 Pages
About this product
Product Information
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749463052
eBay Product ID (ePID)
111661274
Product Key Features
Publication Name
Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2011
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
233mm
Item Width
157mm
Item Weight
515g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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