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The Advertising Handbook by Sean Brierley (Paperback, 2001)

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item 1 The Advertising Handbook (Media Practice),Sean Brierley- 9780415243926
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item 3 The Advertising Handbook (Media Practice)-Sean Brierley, 9780415243926
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item 4 The Advertising Handbook (Media Practice), Sean Brierley, Used; Good Book
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item 5 The Advertising Handbook (Media Practice), Brierley, Sean, Used; Good Book
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item 6 The Advertising Handbook (Media Practice) by Brierley, Sean Paperback Book The
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About this product

Product Information

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have taken place from its formative years through to today's period of rapid change: the impact of new media, the reise of the ad agency industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: *Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 *New and detailed 'workshop' exercises accompanying each chapter *Case studies and profiles of ad agencies and key media players *A revised and up-to-date glossary of key terms *A guide to useful websites and online resources

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415243926
eBay Product ID (ePID)
91932269

Product Key Features

Author
Sean Brierley
Publication Name
The Advertising Handbook
Format
Paperback
Language
English
Subject
Writing & Reading, Advertising, Business
Publication Year
2001
Type
Reference
Number of Pages
320 Pages

Dimensions

Item Height
241mm
Item Width
165mm

Additional Product Features

Title_Author
Sean Brierley
Series Title
Media Practice
Country/Region of Manufacture
United Kingdom

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The Advertising Handbook by Sean Brierley (Paperback, 2001)

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item 1 The Advertising Handbook (Media Practice),Sean Brierley- 9780415243926

item 2 The Advertising Handbook (Media Practice) By Sean Brierley. 9780415243926

item 3 The Advertising Handbook (Media Practice)-Sean Brierley, 9780415243926

item 4 The Advertising Handbook (Media Practice), Sean Brierley, Used; Good Book

item 5 The Advertising Handbook (Media Practice), Brierley, Sean, Used; Good Book

item 6 The Advertising Handbook (Media Practice) by Brierley, Sean Paperback Book The

item 7 The Advertising Handbook (Media Practice) by Brierley, Sean Paperback Book The

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

Save on Adult Learning & University

Ten Years To Save The West: Lessons from the only conservative in the room by Li

The Concise Laws of Human Nature by Robert Greene Paperback, English

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Why We Get Sick (Paperback) by Bikman & Benjamin

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