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Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes by Steve Moore, Gary Brooks (Hardcover, 2010)

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"Ineffective habits of financial advisors is based on a 15-year consulting program that Steve Moore has led for financial advisors. Told through the story of "Jack," an advisor who represents your average financial advisor, each chapter begins with an ineffective habit: a focus on quantity over quality or using the "rainmaker approach" instead of a "team approach.".