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Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution by Avivah Wittenberg-Cox, Alison Maitland (Hardcover, 2008)
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Why Women Mean Business : Understanding the Emergence of Our Next Economic Revolution, Hardcover by Wittenberg-Cox, Avivah; Maitland, Alison, ISBN 0470725087, ISBN-13 9780470725085, Brand New, Free P&P in the UK Discusses the influence of women on business, arguing that companies need to adapt to women in order to succeed, and provides a guide for companies on hiring women and on harnessing the complementary skills of men and women.