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Instagram Rules : The Essential Guide to Building Brands, Business and Community by Jodie Cook (2020, Hardcover)
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- Buy it nowInstagram Rules: The Essential Guide to Building Brands, Business and Community
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About this product
Product Identifiers
PublisherQuarto Publishing Group UK
ISBN-100711251762
ISBN-139780711251762
eBay Product ID (ePID)10038748416
Product Key Features
Book TitleInstagram Rules : the Essential Guide to Building Brands, Business and Community
Number of Pages256 Pages
LanguageEnglish
TopicE-Commerce / Internet Marketing, Commerce, Women in Business, Small Business
Publication Year2020
IllustratorYes
GenreBusiness & Economics
AuthorJodie Cook
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight21.5 Oz
Item Length8 in
Item Width6.2 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Dewey Decimal658.872
Table Of ContentIntroduction CHAPTER ONE: STRATEGIC APPROACH Why be strategic? The four steps to building an effective strategy Goal-setting Interview: Holly Chapman, Papier Profile Optimisation Brand and Branding Interview: Kayleigh, O'Connor, Tikiboo Fitness Tone of Voice CHAPTER TWO: CONTENT Why does content matter so much? The four steps to creating great content Post-planning Interview: Kathryn Griffin, Ben & Jerry's Creating Great Content Captions and Hashtags Interview: Can Atham Finding New Ideas CHAPTER THREE: COMMUNITY What community means The four steps to building a community Understanding Your Community Interview: Jess Reading, Tentsile Active Outreach Responding to Engagement Interview: Sunny Oshan, Frenchiestore Encouraging Interaction CHAPTER FOUR: GROWTH What growth means The four steps to achieving growth Gaining Traction Reaching New Audiences Interview: Elise Armitage, What The Fab Paid Advertising Measuring Results Interview: Carrie Green, Female Entrepreneur Association HEALTH Final thoughts Index Further reading Acknowledgements
SynopsisWritten by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities. Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier , to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user., SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021 'Essential for anyone wanting to take Instagram seriously.' - ALEX WOOD, FORBES **************** Boost your business, grow an online community or promote a side-hustle with Instagram Rules . Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules , making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier , to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you're a complete novice , short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user., Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities., A snappy, no-nonsense guide to using Instagram effectively, whether your hopes are to boost your business, grow an online community or promote a side-hustle. Social media expert Jodie Cook delivers 125 bite-sized rules on how to: Build a social media strategy, optimise your profile and develop a brand, Create great content and post it for maximum impact, Find your online community and engage with your audience, Reach more people and grow your account exponentially, Complete with first-hand interviews with successful users, Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user. Book jacket.
LC Classification NumberHF5415.1265
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