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Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain by Michel Badoc and Anne-Sophie Bayle-Tourtoulou (2020, Hardcover)
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ISBN-13: 9780367895907, 978-0367895907. decisions ?. Publisher: Taylor & Francis Ltd, United Kingdom.
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100367895900
ISBN-139780367895907
eBay Product ID (ePID)10046532393
Product Key Features
Educational LevelAdult & Further Education
Number of Pages322 Pages
LanguageEnglish
Publication NameNeuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
SubjectMarketing / General, Cognitive Neuroscience & Cognitive Neuropsychology, Consumer Behavior, Commerce
Publication Year2020
TypeTextbook
Subject AreaPsychology, Business & Economics
AuthorMichel Badoc, Anne-Sophie Bayle-Tourtoulou
FormatHardcover
Dimensions
Item Length9.2 in
Item Width6.2 in
Additional Product Features
Intended AudienceAdult Education
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