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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan (Hardcover, 2017)
World of Books Ltd (10394980)
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Author:Sheridan, Marcus. A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house.
- Buy it nowThey Ask You Answer: A Revolutionar..., Sheridan, Marcu
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A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop selling, and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781119312970
eBay Product ID (ePID)10046552637
Product Key Features
Number of Pages240 Pages
LanguageEnglish
Publication NameThey Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Publication Year2017
SubjectManagement, Marketing, Business
TypeTextbook
AuthorMarcus Sheridan
FormatHardcover
Dimensions
Item Height229 mm
Item Weight426 g
Item Width160 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMarcus Sheridan
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- 28 Apr, 2024
Interesting book purchased after a recommendation from the entrepreneur circle
Interesting book purchased after a recommendation from the entrepreneur circleVerified purchase: YesCondition: Pre-owned
