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Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini, PhD (Hardcover, 2021)
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- Buy it nowInfluence, New and Expanded : The Psychology of Persuasion
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Product Information
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.Product Identifiers
PublisherHarperCollins INC International Concepts
ISBN-139780062937650
eBay Product ID (ePID)10049042355
Product Key Features
Book TitleInfluence, New and Expanded: the Psychology of Persuasion
Number of Pages592 Pages
LanguageEnglish
Publication Year2021
TopicCoping with Illness, Business
TypeTextbook
AuthorRobert B Cialdini, Phd
FormatHardcover
Dimensions
Item Height229 mm
Item Weight737 g
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRobert B Cialdini, Phd
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- 09 May, 2024
Very pleased with book, very well packaged and a lovely copy! Many thanks indeed.
Very pleased with book, very well packaged and a lovely copy! Many thanks indeed.Verified purchase: YesCondition: New
