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Proto by Holly Herndon (CD, 2019)

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Holly’s third full-length album PROTO (out 10 May) isn’t about A.I., but much of it was created in collaboration with her own A.I. ‘baby’, Spawn. PROTO makes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I. protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?.

About this product

Product Identifiers

Record Label4AD

EAN0191400014022

eBay Product ID (ePID)10052272039

Product Key Features

Era2010s

Run Time2646 Sec

Release Year2019

FormatCD

GenrePop, Rock, Techno, Electronic

TypeAlbum

StyleIndie Electronic, Experimental Electronic, Avant-garde

ArtistHolly Herndon

Release TitleProto

Additional Product Features

Number of Discs1

DistributionIntegral/Cinram Novum

Number of Tracks13

Country/Region of ManufactureRussian Federation, United States

Additional InformationThe Producer and Composer's Third Album Is a Fascinating, Moving Introduction to Her Ai, Spawn.

Reviews"The result is a sort of spacious, algorave glee club. Herndon’s own origins in Eastern Tennessee bring in Appalachian Sacred Harp call-and-response techniques, as well as nods to coal miners’ union songs, church house hymns, and African American field calls.", "On her latest album PROTO, the experimental pop composer explores the gaps between the brain and machine, delighting in redefining the boundaries of each.", "Herndon’s outlook is positive, and if artificial intelligence continues to yield artistic collaborations as hauntingly beautiful as PROTO, we’re all for it too."