The silver metal case of the EXILIM Zoom EX-Z50 is exclusively made from finest quality materials. Thus the camera possesses the strikingly elegant brilliance of the authentic EXILIM. BESTSHOT functions are practically pre-settings for different motifs and lighting conditions. The EXILIM Zoom EX-Z50 offers 23 BESTSHOT modes. You can also create, store and call up your own modes with BESTSHOT at any time. New: 2 integrated Business Shot programs for distortion-free reproduction of business cards and projection charts. For flash photos, the background often remains too dark and the motif is not fully illuminated. The solution: Flash Assist. With this function, the brightness of the motif is automatically enhanced. Changing between the normal focus and the macro range is really fast - with the Auto Macro function. The macro region, i.e. the close-up region of the EX-Z50, comprises distances between 6cm and 50cm. Before each photo, the camera measures the distance to the motif and automatically sets the right focal range. Every picture is thus crystal-clear, even close up to important details.