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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Sally Germain and Edward W. Werz (1998, Trade Paperback)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100809229773
ISBN-139780809229772
eBay Product ID (ePID)1020050
Product Key Features
Number of Pages160 Pages
LanguageEnglish
Publication NamePhrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Publication Year1998
SubjectGeneral, Word Lists, Composition & Creative Writing, Advertising & Promotion
TypeNot Available
AuthorSally Germain, Edward W. Werz
Subject AreaReference, Language Arts & Disciplines, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight12.7 Oz
Item Length8.7 in
Item Width8.5 in
Additional Product Features
LCCN97-043790
Dewey Edition21
Dewey Decimal659.13/2
Intended AudienceTrade
Synopsis"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block.", "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
LC Classification NumberHF5827.W47 1998
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Ratings and reviews
Most relevant reviews
- 18 May, 2024
This book is a little dated, however, it is really useful to get basic ideas on how to copyright. I see it more as a resource to start generating idea
This book is a little dated, however, it is really useful to get basic ideas on how to copyright. I see it more as a resource to start generating ideas to write descriptions and to motivate potential customers.Verified purchase: YesCondition: Pre-owned
