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Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty (Hardcover, 2011)
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50 color illustrations.
- Buy it nowHegarty on Advertising
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About this product
Product Information
Here is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John Hegarty's advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.Product Identifiers
PublisherThames & Hudson LTD
ISBN-139780500515563
eBay Product ID (ePID)102660290
Product Key Features
Number of Pages224 Pages
Publication NameHegarty on Advertising: Turning Intelligence Into Magic
LanguageEnglish
SubjectAdvertising
Publication Year2011
TypeTextbook
AuthorJohn Hegarty
FormatHardcover
Dimensions
Item Height229 mm
Item Weight830 g
Item Width166 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJohn Hegarty
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Ratings and reviews
Most relevant reviews
- 28 Feb, 2019
Good book for ad people
I must admit that I was looking for a book about trends and the psychology of modern advertising in general, whereas this is really a book of inspiration and advice for people actually in the industry (which I am not). However it makes interesting reading and is written in a way that keeps you turning the pages. Hegarty is certainly not afraid to speak his mind and blow his own trumpet, and he shows off plenty of his own work in this book, but then so did Ogilvy and his books were great. The layout and text techniques are unusual, but I guess that's would you'd expect from an "ideas" person. I'm about half way through at the moment and will certainly finish it. Ad people would probably learn a lot from this book. I'm not sorry I bought it, but I'll probably search again for another book that covers the actual topic I was looking for.Verified purchase: YesCondition: Pre-owned
- 10 Mar, 2019
Good Condition as described
Haven't had the chance to read it yet but my friend's read it and he said its quite inspiring.Verified purchase: YesCondition: Pre-owned
