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Win / Loss Reviews : A New Knowledge Model for Competitive Intelligence by Rick Marcet (2011, Hardcover)
BOOKS etc. (565585)
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ISBN-13: 9781118007419, 978-1118007419. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organizations competitive position is greatly enhanced.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118007417
ISBN-139781118007419
eBay Product ID (ePID)102675488
Product Key Features
Book TitleWin / Loss Reviews : a New Knowledge Model for Competitive Intelligence
Number of Pages224 Pages
LanguageEnglish
Publication Year2011
TopicMarketing / General, Business Ethics, Commerce, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorRick Marcet
Book SeriesMicrosoft Executive Leadership Ser.
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight14.3 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
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