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Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms by Scott John Hammond and Robert North Roberts (2004, Hardcover)

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About this product

Product Identifiers

PublisherABC-Clio, LLC

ISBN-100313319731

ISBN-139780313319730

eBay Product ID (ePID)102734274

Product Key Features

Number of Pages432 Pages

LanguageEnglish

Publication NameEncyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

Publication Year2004

SubjectPolitical Process / Campaigns & Elections, History & Theory, General, American Government / General, Political Process / Political Parties

TypeTextbook

Subject AreaPolitical Science

AuthorScott John Hammond, Robert North Roberts

FormatHardcover

Dimensions

Item Weight37.7 Oz

Item Length10.4 in

Item Width7.3 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2003-059538

Reviews"A comprehensive resource for those interested in the history of presidential rhetoric and campaigns....Each entry includes a selected list of further references, and an appendix provides a chronological table of major party campaign platforms for a quick review of key issues and policies relevant to a specific campaign. Highly recommended. Public and academic libraries."- Choice, "Intended to provide high school and undergraduate students with a better understanding of this vital political process, this encyclopedia will serve public, academic and school libraries."- Gale-Lawrence Looks at Books, "The goal of stimulating the student toward further exploration and research into presidential politics and its rich history is well served by this clearly written and easy-to-use tool. It will be an excellent addition to high-school and undergraduate libraries as well as public libraries." Booklist/Reference Books Bulletin, "This reference provides a different slant on presidential elections." Booklist/Reference Sources on the Presidency and Presidential Elections, "This reference provides a different slant on presidential elections."- Booklist/Reference Sources on the Presidency and Presidential Elections, "[T]his informative work would be useful to any reader who wants a better knowledge of the electoral history of the world's most influential democracy."- Reference Reviews, "[T]his volume would be a sound investment for a high school or college reference collection....[d]efinately a worthwhile purchase....Recommended."- Library Media Connection, "Intended to provide high school and undergraduate students with a better understanding of this vital political process, this encyclopedia will serve public, academic and school libraries." Gale-Lawrence Looks at Books, "The goal of stimulating the student toward further exploration and research into presidential politics and its rich history is well served by this clearly written and easy-to-use tool. It will be an excellent addition to high-school and undergraduate libraries as well as public libraries."- Booklist/Reference Books Bulletin, "[T]his volume would be a sound investment for a high school or college reference collection....[d]efinately a worthwhile purchase....Recommended." Library Media Connection

Dewey Edition23

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal324.70973/03

Table Of ContentPreface Introduction Guide to Related Topics Timeline of Presidential Campaigns Presidential Campaigns, 1789-2000 Presidential Campaign Slogans, Issues, Platforms, and Programs Appendix: Major Party Platforms: Selected Planks since 1840 Selected Bibliography Index

SynopsisI Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters--but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to--and memorized by--a huge voting public. The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided., Roberts and Hammond discuss the messages, speeches, buttons, TV ads, and other means that presidential hopefuls have used to get their election platforms across to the voting public.

LC Classification NumberE176