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Creative Advertising : Ideas and Techniques from the World's Best Campaigns by Mario Pricken (2008, Trade Paperback)
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CREATIVE ADVERTISING, NEW EDITION By Mario Pricken **BRAND NEW**.
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About this product
Product Identifiers
PublisherThames & Hudson
ISBN-100500287333
ISBN-139780500287330
eBay Product ID (ePID)102819883
Product Key Features
Edition2
Book TitleCreative Advertising : Ideas and Techniques from the World's Best Campaigns
Number of Pages256 Pages
LanguageEnglish
TopicGraphic Arts / Commercial & Corporate, Advertising & Promotion
Publication Year2008
FeaturesRevised
IllustratorYes
GenreDesign, Business & Economics
AuthorMario Pricken
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight52.6 Oz
Item Length11.2 in
Item Width9.9 in
Additional Product Features
Intended AudienceTrade
LCCN2007-905838
Dewey Edition21
Dewey Decimal659.1
Edition DescriptionRevised edition
Synopsis"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."--Adweek, Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches., Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet. Highlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including * Ways of visualizing concepts * The art of illusion and paradox * Using metaphor and analogy * Deploying shock tactics and humour Includes interviews with international professionals, providing unique insights into the working practices of top creatives.
LC Classification NumberNC997
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