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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade Paperback)
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About this product
Product Identifiers
PublisherMIT Press
ISBN-100262631598
ISBN-139780262631594
eBay Product ID (ePID)104345
Product Key Features
Book TitleUnderstanding Media : the Extensions of Man
Number of Pages400 Pages
LanguageEnglish
Publication Year1994
TopicPolitical Process / Media & Internet, Communication Studies, Social Aspects, Media Studies, Sociology / General
GenrePolitical Science, Technology & Engineering, Language Arts & Disciplines, Social Science
AuthorMarshall. Mcluhan
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight16.6 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN94-027722
Dewey Edition21
Reviews...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word., "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Web's siren call and ignore the power of the spoken word." Wall StreetJournal
Grade FromCollege Graduate Student
Dewey Decimal302.2/3
SynopsisTerms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate., Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media , Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century., The groundbreaking, seminal work that redefined the way we think about communication--and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.
LC Classification NumberP90.M26 1994
