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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade Paperback)

World of Books USA (1180863)

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About this product

Product Identifiers

PublisherMIT Press

ISBN-100262631598

ISBN-139780262631594

eBay Product ID (ePID)104345

Product Key Features

Book TitleUnderstanding Media : the Extensions of Man

Number of Pages392 Pages

LanguageEnglish

TopicPolitical Process / Media & Internet, Communication Studies, Media Studies, Social Aspects, Sociology / General

Publication Year1994

GenrePolitical Science, Technology & Engineering, Social Science, Language Arts & Disciplines

AuthorMarshall. Mcluhan

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight19.3 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN94-027722

Dewey Edition21

Reviews...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word., "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Web's siren call and ignore the power of the spoken word." Wall StreetJournal

Grade FromCollege Graduate Student

Dewey Decimal302.2/3

SynopsisTerms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate., Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media , Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

LC Classification NumberP90.M26 1994