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About this product
Product Identifiers
PublisherCrown Publishing Group, T.H.E.
ISBN-100761503439
ISBN-139780761503439
eBay Product ID (ePID)1049878
Product Key Features
Book TitleRichard Branson, Virgin King : inside Richard Branson's Business Empire
Number of Pages448 Pages
LanguageEnglish
Publication Year1996
TopicGeneral, Political, Business
IllustratorYes
GenreBiography & Autobiography
AuthorTim Jackson
FormatHardcover
Dimensions
Item Height0.4 in
Item Weight23.6 Oz
Item Length10.5 in
Item Width7.5 in
Additional Product Features
Intended AudienceTrade
LCCN95-039945
Dewey Edition20
ReviewsHow a Fun-Loving High School Drop-Out Built a $3 Billion Empire From the Ground Up-And Had the Time of His Life Doing It! "All is laid bare . . . a blow-by-blow guide to Branson's rise from hippy entrepreneur to global player." -The London Times
Dewey Decimal338/.04/092 B
SynopsisRichard Branson is one of the world's most successful entrepreneurs and possibly its most successful public relations man. Whether he's promoting the Sex Pistols, hitting British Airways with a multimillion-dollar libel suit, breaking the speed record for crossing the Atlantic by boat, or cracking a monopoly on condoms in the UK, Branson cultivates his public image relentlessly: hip, charming, casual, open-minded, nice, fun. But behind the dazzling smile, practical jokes, and notorious spontaneity (he once flipped Ivana Trump upside down at a party), there is another Richard Branson-shrewd, calculating businessman, relentless negotiator, almost compulsively daring risk taker. Based on interviews with Branson himself, his key advisers, his partners, friends, and enemies-and drawing on secret documents, letters, and court papers-this book reveals the compelling history of both a business empire and the man at its center. Richard Branson: Virgin King is the first fully independent, unauthorized account of one of the greatest success stories of our time. About the Author Tim Jackson is a columnist and author of Turning Japanese: The Fight for Industrial Control of the New Europe (Harper Collins UK). He lives in London with his family.