Political Marketing:: Theoretical and Strategic Foundations by Bruce I. Newman, Wojciech Cwalina, Andrzej Falkowski (Paperback, 2011)

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Political Marketing: Theoretical and Strategic Foundatio... by Cwalina, Wojciech. Condition is "New". Dispatched with Royal Mail 2nd Class.

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Product Information

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Product Identifiers

PublisherTaylor & Francis LTD
ISBN-139780765629166
eBay Product ID (ePID)108419585

Product Key Features

Number of Pages352 Pages
Publication NamePolitical Marketing:: Theoretical and Strategic Foundations
LanguageEnglish
SubjectAdvertising
Publication Year2011
TypeTextbook
AuthorBruce I. Newman, Wojciech Cwalina, Andrzej Falkowski
FormatPaperback

Dimensions

Item Height229 mm
Item Weight476 g
Item Width152 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorAndrzej Falkowski, Bruce I. Newman, Wojciech Cwalina

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