Product Information
This is the first integrated theory-to-practice text on marketing's role in the political process. ItProduct Identifiers
PublisherTaylor & Francis LTD
ISBN-139780765629166
eBay Product ID (ePID)108419585
Product Key Features
Number of Pages352 Pages
Publication NamePolitical Marketing:: Theoretical and Strategic Foundations
LanguageEnglish
SubjectAdvertising
Publication Year2011
TypeTextbook
AuthorBruce I. Newman, Wojciech Cwalina, Andrzej Falkowski
FormatPaperback
Dimensions
Item Height229 mm
Item Weight476 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorAndrzej Falkowski, Bruce I. Newman, Wojciech Cwalina