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Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore (2005, Trade Paperback)
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
- Buy it nowInside the Tornado: Strategies for Developing, Leveraging, and Surviving
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About this product
Product Identifiers
PublisherHarperCollins
ISBN-100060745819
ISBN-139780060745813
eBay Product ID (ePID)108484273
Product Key Features
Book TitleInside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Number of Pages272 Pages
LanguageEnglish
TopicMarketing / General, Motivational, Business & Economics, Management
Publication Year2005
IllustratorYes
GenreBusiness & Economics, Juvenile Nonfiction
AuthorGeoffrey A. Moore
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight8.8 oz.
Item Length8 in
Item Width5.3 in
Additional Product Features
Intended AudienceTrade
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