About this product

Product Identifiers

PublisherPearson Education

ISBN-100132618311

ISBN-139780132618311

eBay Product ID (ePID)109094328

Product Key Features

Book TitleGet Bold : Using Social Media to Create a New Type of Social Business

Number of Pages288 Pages

LanguageEnglish

TopicWeb / Social Media, Business Ethics, Industrial Management, International / Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2011

IllustratorYes

GenreComputers, Business & Economics

AuthorSandy Carter

Book SeriesIbm Press Ser.

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight16.2 Oz

Item Length9.1 in

Item Width7 in

Additional Product Features

Intended AudienceTrade

LCCN2011-027924

Dewey Edition23

Dewey Decimal658.8/72

Table Of ContentForeword--Business Is Personal, by Charlene Li, Author of Open Leadership x Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions xii Preface xv Chapter 1 The AGENDA for Social Business Success 1 Chapter 2 Align Organizational Goals and Culture 21 Chapter 3 Gain Social Trust 49 Chapter 4 Engage Through Experiences 75 Chapter 5 (Social) Network Your Business Processes 119 Chapter 6 Design for Reputation and Risk Management 149 Chapter 7 Analyze Your Data 169 Chapter 8 Technology as a Competitive Ingredient 201 Chapter 9 Draw Up Your Agenda 215 Glossary of Social Business Terms 253 Index 261

Synopsis"For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started." -- Guy Kawasaki , author of Enchantment "Get Bold is...a book to be embraced, studied, and implemented." -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM! With Forewords by Charlene Li, author of Open Leadership , and Mike Rhodin, Sr. Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of IBM's groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: A lign organizational goals and culture G ain social trust E ngage through experiences N etwork your business processes D esign for reputation and risk management A nalyze your data ...and win! Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold , IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter's proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management. Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with "integrated, interactive, and identifying" experiences Use social techniques to streamline, extend, and improve your processes Manage the risks of deeper connections with clients and employees Analyze and socialize data to discover what's happening and predict what's coming, "For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started." -- Guy Kawasaki , author of Enchantment "Get Bold is...a book to be embraced, studied, and implemented." -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM With Forewords by Charlene Li, author of Open Leadership , and Mike Rhodin, Sr. Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media From Sandy Carter, one of the leaders of IBM's groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: A lign organizational goals and culture G ain social trust E ngage through experiences N etwork your business processes D esign for reputation and risk management A nalyze your data ...and win Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold , IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter's proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management. Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with "integrated, interactive, and identifying" experiences Use social techniques to streamline, extend, and improve your processes Manage the risks of deeper connections with clients and employees Analyze and socialize data to discover what's happening and predict what's coming, Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business valuefrom social media on every continent, in any marketplace. Written by an award-winning social media evangelist who has helped make social media work in 60+ countries, it includes case studies and lessons learned from multiple business segments.

LC Classification NumberHD69.S8C37 2011