About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118147839

ISBN-139781118147832

eBay Product ID (ePID)109113787

Product Key Features

Edition2

Book TitleFacebook Marketing : an Hour a Day

Number of Pages360 Pages

LanguageEnglish

TopicWeb / Social Media, E-Commerce / Internet Marketing

Publication Year2012

IllustratorYes

GenreComputers, Business & Economics

AuthorChris Treadaway, Mari Smith

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight21.7 Oz

Item Length9.2 in

Item Width7.4 in

Additional Product Features

Intended AudienceTrade

LCCN2012-933409

Dewey Edition22

Dewey Decimal658.8/72

SynopsisMaster Today's Biggest Marketing Opportunity-Facebook! A Step-by-Step Guide This fully revised Second Edition of an industry bestseller shows you in detail how to develop, implement, manage, and measure a successful Facebook marketing strategy from start to finish. You'll start by creating a plan that takes into account your goals, your marketing needs, and your customers. Then, you'll learn how to build a compelling business page and effectively use profiles, news feeds, ads, and other powerful features such as apps and groups. Finally, discover how to track and measure your efforts, avoid pitfalls, and mine tips, tricks, and tactics drawn from the expert authors' deep experience. The result is an effective, measurable, day-by-day plan for Facebook marketing success. Understand the post-social era and how this affects your Facebook marketing strategy Stay on top of all of Facebook's changes, so your strategies continue to evolve Create a campaign, identify the numbers that matter, map them to business goals, and define your metrics Create compelling content, promotions, contests, and other ways to engage Integrate Facebook with your website and add e-commerce Drive additional demand with effective and optimized Facebook advertising campaigns Use analytics to monitor and test your results Tap other social media, set up events, and understand Facebook mobile You'll also find: Real-world case studies that illustrate successes to learn from and mistakes to avoid A look at the future of Facebook marketing from industry luminaries Praise for Facebook Marketing: An Hour a Day, Second Edition "Facebook Marketing: An Hour a Day is not just any book on Facebook marketing. It happens to be carefully crafted by two of the world's leading Facebook marketing authorities: Mari Smith and Chris Treadaway. Study it. Digest it. Then watch how your business thrives."-Michael Stelzner, author of Launch and founder, Social Media Examiner "Chris & Mari have provided the road map to help you succeed with Facebook marketing. This is the one book I'd recommend to anyone who needs to launch and measure a great social marketing campaign."-Brian Goldfarb, Director of Product Marketing, Windows Azure, Microsoft Corporation "Facebook has become a fundamental marketing platform and, thanks to this book, you'll learn exactly what you must do in order to get the most from it."-John Jantsch, author of Duct Tape Marketing and The Referral Engine, The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program., The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more.

LC Classification NumberHF5415.1265.T74 2012