About this product

Product Identifiers

PublisherFT Press

ISBN-10013708109X

ISBN-139780137081097

eBay Product ID (ePID)11038270950

Product Key Features

Book TitleMarketing in the Moment : The Practical Guide to Using Web 3. 0 Marketing to Reach Your Customers First

Number of Pages256 Pages

LanguageEnglish

TopicMarketing / General, E-Commerce / Internet Marketing, Sales & Selling / General

Publication Year2010

FeaturesRevised

GenreBusiness & Economics

AuthorMichael Tasner

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight14.1 Oz

Item Length8.1 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

LCCN2010-006095

Dewey Edition22

Dewey Decimal658.8/72

Table Of ContentIntroduction 1 Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7 Chapter 2 Are You Ready for Web 3.0 Marketing? 15 Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25 Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47 Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79 Chapter 6 Video Marketing: Taking Video to the Next Level 111 Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137 Chapter 8 Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact 151 Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157 Chapter 10 Web 3.0 Companies 183 Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193 Conclusion The Art of Giving Back 207

Edition DescriptionRevised edition

SynopsisTop Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing" The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you're already doing online, Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing" The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you're already doing online

LC Classification NumberHF5415.1265T37 2010