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Engaged : Designing for Behavior Change by Amy Bucher (2020, Trade Paperback)

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About this product

Product Identifiers

PublisherRosenfeld Media, LLC

ISBN-10193382042X

ISBN-139781933820422

eBay Product ID (ePID)11038395063

Product Key Features

Book TitleEngaged : Designing for Behavior Change

Number of Pages320 Pages

LanguageEnglish

TopicIndustrial Design / Product, Web / Design, General, Product

Publication Year2020

IllustratorYes

GenreDesign, Computers, Technology & Engineering, Psychology

AuthorAmy Bucher

FormatTrade Paperback

Dimensions

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2019-956911

Reviews" Engaged draws from the latest science on behavior change and compelling examples to teach design professionals to create world-class products that make big impacts on users' lives." -- Scott Sonenshein , Rice University professor and bestselling author of Stretch and Joy at Work, " Engaged is a comprehensive playbook that translates behavioral economic theory into practical, actionable, and ethical design techniques." -- Jen Cardello , VP, Head of UX Research & Insights, Fidelity Investments, " Engaged draws from the latest science on behavior change and compelling examples to teach design professionals to create world-class products that make big impacts on users' lives." --Scott Sonenshein, Rice University professor and bestselling author of Stretch and Joy at Work, " Engaged is a comprehensive playbook that translates behavioral economic theory into practical, actionable, and ethical design techniques." --Jen Cardello, VP, Head of UX Research & Insights, Fidelity Investments, "Amy Bucher brings academic theory to life through relevant examples and actionable insights. This book proves to be an essential guide for digital health innovation, moving beyond shiny objects to define what will truly deliver engagement and improved outcomes." --Amy Heymans, co-founder and Chief Experience Officer of Mad*Pow, "An incredibly comprehensive and intelligent guidebook for designing products and services that change people's lives." -- Nir Eyal , bestselling author of Hooked and Indistractable, "Amy Bucher brings academic theory to life through relevant examples and actionable insights. This book proves to be an essential guide for digital health innovation, moving beyond shiny objects to define what will truly deliver engagement and improved outcomes." -: Amy Heymans , co-founder and Chief Experience Officer of Mad*Pow, "An incredibly comprehensive and intelligent guidebook for designing products and services that change people's lives." --Nir Eyal, bestselling author of Hooked and Indistractable

Dewey Edition23

Dewey Decimal153.85

SynopsisBehavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

LC Classification NumberBF637.B4B83 2020