Friction/Reward : Be Your Customer's First Choice by Richard Hammond (2019, Trade Paperback)

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When is high friction bad?. When is high friction good?. How can I benchmark against competitors?. And, where are the big opportunities and where should we focus effort and resource?. 1 What is friction and why does reward matter?.

About this product

Product Identifiers

PublisherPearson Business
ISBN-101292234946
ISBN-139781292234946
eBay Product ID (ePID)11046517276

Product Key Features

Number of Pages216 Pages
Publication NameFriction/Reward : Be Your Customer's First Choice
LanguageEnglish
SubjectCustomer Relations
Publication Year2019
TypeTextbook
Subject AreaBusiness & Economics
AuthorRichard Hammond
FormatTrade Paperback

Dimensions

Item Height0.4 in
Item Weight11.8 oz.
Item Length9.3 in
Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

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