Picture 1 of 2

The Photoromance: A Feminist Reading of Popular Culture by Bonifazio, Paola - Picture 2 of 2

The Photoromance by Paola Bonifazio (Paperback, 2020)

bestpriceworldwide (9295)

96.7% positive Feedback

Price:

£18.67

Free postage

Estimated delivery Wed, 6 Aug - Thu, 21 Aug

Returns:

60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

By the early 1960s, more than ten million Italians read a photoromance each week. The plots of photoromances often resembled the storylines of romantic films, and film stars themselves often appeared in photoromances.

About this product

Product Information

A fascinating feminist reading of an often scorned medium- the storytelling, cross-platform success, and female fandom of the photoromance. Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance--a form of graphic storytelling that uses photographs instead of drawings--was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers--condescended to by intellectuals, journalists, and politicians of both the left and the right--powered the Italian photoromance industry's success.