Picture 1 of 1

Sustainable Marketing: A Holistic Approach by Mark Peterson (Hardcover, 2021)

BOOKS etc. (533336)

99.5% positive Feedback

Price:

£133.20

Free postage

Estimated delivery Thu, 3 Jul - Wed, 9 Jul

Returns:

60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

ISBN-13: 9781526494641, 978-1526494641. Sustainable Marketing. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

About this product

Product Information

In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns. This new book: Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions. Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a 'macro' and issues-based perspective. Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.