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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by Harry Macdivitt and Mike Wilkinson (2011, Hardcover)
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Once you know your own value—and how to communicate it to others—everybody profits. HOW DO YOU PUT A PRICE ON VALUE?. Chapter 1: What is Value?. Short Title VALUE BASED PRICING. UK Release Date 2011-11-16.
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100071761683
ISBN-139780071761680
eBay Product ID (ePID)110577141
Product Key Features
Book TitleValue-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Number of Pages288 Pages
LanguageEnglish
Publication Year2011
TopicMarketing / General, Sales & Selling / General, Marketing / Research
IllustratorYes
GenreBusiness & Economics
AuthorHarry Macdivitt, Mike Wilkinson
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight20.5 oz.
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
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