Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by Harry Macdivitt and Mike Wilkinson (2011, Hardcover)

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In a word: Value. Once you know your own value―and how to communicate it to others―everybody profits. We do not accept P.O. Boxes. This is to ensure that you receive each item as soon as possible.

About this product

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-100071761683
ISBN-139780071761680
eBay Product ID (ePID)110577141

Product Key Features

Book TitleValue-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Number of Pages288 Pages
LanguageEnglish
TopicMarketing / General, Sales & Selling / General, Marketing / Research
Publication Year2011
IllustratorYes
GenreBusiness & Economics
AuthorHarry Macdivitt, Mike Wilkinson
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight20.5 oz.
Item Length9.3 in
Item Width6.3 in

Additional Product Features

Intended AudienceTrade

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