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Statistical Noise or Valuable Information : The Role of Extreme Cases in Marketing Research by Clemens Pirker (2009, Trade Paperback)
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Product Description : Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research," Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
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About this product
Product Identifiers
PublisherBetriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-103834917621
ISBN-139783834917621
eBay Product ID (ePID)111626092
Product Key Features
Number of PagesXv, 197 Pages
Publication NameStatistical Noise or Valuable Information : the Role of Extreme Cases in Marketing Research
LanguageEnglish
Publication Year2009
SubjectMarketing / General, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorClemens Pirker
FormatTrade Paperback
Dimensions
Item Weight11.3 oz.
Item Length8.3 in
Item Width5.8 in
Additional Product Features
Intended AudienceScholarly & Professional
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